Fraser-Robinson, John. <br/><br/>
The essential secrets of effective direct mail / 
John Fraser-Robinson. 
 - London :  McGraw-Hill,  c1992. 
 - viii, 294 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0077075617 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.