TY  - BOOK
AU  - Hair, F Joseph.
AU  - Wolfinbarger, Mary.
TI  - Essentials of marketing research
SN  - 0073381020 pbk.)
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill
KW  - Markerting research
N1  - Includes bibliographical references; Includes index
ER  -