Berger, Arthur Asa. <br/><br/>
Seeing is believing :  an introduction to visual communication / 
Arthur Asa Berger. 
 - New York :  McGraw-Hill Higher education,  c2007. 
 - 3rd ed. xvi, 262 p. :  ill. ;  24 cm. 
<br/><br/> Inlcudes index.  Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0073534250 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Visual communication.