TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly, James H.
TI  - A preface to marketing management
SN  - 0073380962 (pbk.)
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing - Management.
N1  - Includes Index; Includes bibliographical references
ER  -