Peter, J. Paul. <br/><br/>
A preface to marketing management / 
J. Paul Peter and James H. Donnelly.                                                                                                                                                       
 - 11th ed. 
 - Boston :  McGraw-Hill/Irwin,  2008. 
 - xix, 252 p. :  ill. ;  26 cm. 
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0073380962 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.