Grewal, Dhruv. Marketing / Dhruv Grewal, Michael Levy. - Boston : McGraw-Hill Irwin, c2008. - xxxiii, 602 p. : illustrations + coloured maps ; 25 cm. Includes bibliographical references. ISBN: 0073049026 (hardback) Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 GRE