TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 0073381136 (hbk.)
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes index; Includes  bibliographical references
ER  -