Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter [and] James H. Donnelly. 
 - 9th ed. 
 - Boston :  McGraw-Hill Irwin,  c2009. 
 - xvii, 782 p. :  ill. (some col). ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes  bibliographical references. 
<br/><br/><label>ISBN: </label>0073381136 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.