Hakansson, Hakan . Rethinking marketing : developing a new understanding of markets / edited by Hakan Hakansson, Debbie Harrison and Alexandra Waluszewski. - West Sussex : Wiley, c2004. - x, 281 pages : illustrations ; 25 cm. Includes bibliographical references and index ISBN: 0470021470 (hardback) Subjects--Topical Terms: Marketing--Congresses. LC Class. No.: HF5411 HAK