Hakansson, Hakan .

Rethinking marketing : developing a new understanding of markets / edited by Hakan Hakansson, Debbie Harrison and Alexandra Waluszewski. - West Sussex : Wiley, c2004. - x, 281 pages : illustrations ; 25 cm.

Includes bibliographical references and index

0470021470 (hardback)


Marketing--Congresses.

HF5411 HAK