Jefkins, Frank. <br/><br/>
Advertising / 
Frank Jefkins. 
 - 5th ed. 
 - Oxford :  butterworth-Heinneman,  1992. 
 - vii, 453 p. :  ill. ;  22 cm. 
 - Made simple books. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750603259 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.