TY  - BOOK
AU  - Rice,Chris
TI  - Consumer behavior: behavioural aspects of marketing
T2  - The marketing series
SN  - 0750605499 (pbk.)
PY  - 1993///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes index; Includes bibliographical references
ER  -