Rice, Chris. <br/><br/>
Consumer behavior :  behavioural aspects of marketing/ 
Chris Rice. 
 - Oxford :  Butterworth-Heinemann,  1993. 
 - viii, 414 p. :  ill. ;  26 cm. 
 - The marketing series. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750605499 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).