Schiffman, Leon G. <br/><br/>
Consumer behavior :  test item file / 
Leon G. Schiffman, 
 - 6th ed. 
 - Upper Saddle River :  Prentice Hall International,  c1997. 
 - v, 527 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>0135970067 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).