TY  - BOOK
AU  - Dodge,H.Robert
AU  - Rink, David.
AU  - Fullerton, Sam.
TI  - Marketing research
SN  - 0675098475 (hbk.)
PY  - 1982///
CY  - Columbus
PB  - Charles E. Merrill
KW  - Marketing research
N1  - Includes index
ER  -