Dodge, H. Robert. <br/><br/>
Marketing research / 
H. Robert Dodge, Sam Fullerton and David Rink. 
 - Columbus :  Charles E. Merrill,  1982. 
 - viii, 530 p. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0675098475 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.