M�uhlbacher, Hans. <br/><br/>
International marketing :  a global perspective / 
Hans M�uhlbacher, Lee Dahringer, Helmuth Leihs. 
 - 3rd ed. 
 - London :  International Thomson Business Press,  1999. 
 - xxvi, 737 p. :  ill. (some col.) ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>1844801322 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.