TY  - BOOK
AU  - Davidson,Jeffrey P.
TI  - Marketing on a shoestring: low-cost tips for marketing your products or services 
SN  - 0471632856 (paperback.)
AV  - HF5415 DAV 
PY  - 1998///
CY  - New York
PB  - John Wiley& Sons
KW  - Marketing
KW  - Costs
N1  - Includes bibliographical references and index
ER  -