Domegan, Christine.

Markerting research in Ireland : theory and practice / Christine Domegan and Declan Fleming. - 2nd ed. - Dublin 8 : Gill & Macmillan, 2003. - vii, 557 p. : ill. ; 25 cm.

Includes index.

Includes bibliographical references.

071713489x (pbk.)


research.
marketing.