Birn, Robin. <br/><br/>
The effective use of market research :  a guide for management / 
Robin Birn. 
 - Rev. and updated ed. 
 - London :  Kogan,  c1990. 
 - 169 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0749401494 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research.