TY  - BOOK
AU  - McKee,Frank
TI  - Project management in marketing: CIM coursebook 
SN  - 9781856177153 (pbk.)
PY  - 2009///
CY  - Oxford
PB  - Elsevier
KW  - Marketing
KW  - Study and teaching
KW  - Management
KW  - Examinations
KW  - Study guides
N1  - Includes index
ER  -