Project management in marketing :  CIM coursebook / 
Frank McKee... et.al. 
 - Oxford :  Elsevier,  c2009. 
 - xvii, 238p. ;  25cm. 
 - The marketing series. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781856177153 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Study and teaching.<br/>Marketing--Management--Examinations--Study guides.