TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0534925529 (hbk.)
PY  - 1992///
CY  - Boston
PB  - PWS-KENT Publishing Company
KW  - Consumer behavior
KW  - Motivational research (Marketing)
N1  - Includes index; Includes bibliographical references
ER  -