Assael, Henry. <br/><br/>
Consumer behavior and marketing action / 
Henry Assael. 
 - 4th ed. 
 - Boston :  PWS-KENT Publishing Company,  1992. 
 - xx,  748 p. :  ill. (some col.)  ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0534925529 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivational research (Marketing)