TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
TI  - Global marketing management
T2  - The Prentice Hall International Series in Marketing
SN  - 0130332712 (hbk.)
PY  - 2002///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes index; Includes bibliographical references.
ER  -