Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan. 
 - 7th ed. 
 - Upper Saddle River :  Prentice Hall,  c2002. 
 - xxv, 617 p. :  ill. ;  27 cm. 
 - The Prentice Hall International Series in Marketing. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>0130332712 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.