@book{134781,
	author = {Keegan, Warren J. and Green, Mark C.},
	title = {Global marketing management /},
	publisher = {Prentice Hall,},
	year = {c2002.},
	series = {The Prentice Hall International Series in Marketing.},
	address = {Upper Saddle River :},
	edition = {7th ed.},
	note = {Includes index.}
}