TY  - BOOK
AU  - Lehmann,Donald R.
TI  - Market research and analysis
SN  - 0256070385 (hbk.)
PY  - 1989///
CY  - Homewood, IL.
PB  - Irwin
KW  - Marketing research
KW  - Problems, exercises etc
N1  - Includes index; Includes bibliographies
ER  -