Lehmann, Donald R. <br/><br/>
Market research and analysis / 
Donald R. Lehmann. 
 - 3rd ed. 
 - Homewood, IL. :  Irwin,  1989. 
 - xvi, 879 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0256070385 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Problems, exercises etc.