TY  - BOOK
AU  - Jeannet,Jean-Pierre
AU  - Hennessey, Hubert D.
TI  - Cases in global marketing strategies
SN  - 0618310606 (pbk.)
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Exporting marketing
KW  - Management
KW  - Case Studies
ER  -