Jeannet, Jean-Pierre. <br/><br/>
Cases in global marketing strategies / 
Jean-Pierre Jeannet, Hubert D. Hennessey 
 - 6th ed. 
 - Boston :  Houghton Mifflin,  c2004. 
 - 1 v. (various pagings) :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0618310606 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Exporting marketing--Management--Case Studies.