TY  - BOOK
AU  - Zikmund,William G.
TI  - Marketing
SN  - 013071709 (handcover)
AV  - HF5415 ZIK 
PY  - 1996///
CY  - Minneapolis/St. Paul
PB  - West Publishing Company
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -