TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation, and control 
SN  - 0132613638 (pbk.)
PY  - 1997///
CY  - Upper Saddle River
PB  - Prentice Hall International
KW  - Marketing
KW  - Manuels d'enseignement sup�erieur
KW  - ram
N1  - Includes Index; Includes bibliographical reference
ER  -