Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 9th ed. 
 - Upper Saddle River :  Prentice Hall International,  c1997. 
 - xl, 789, [49] p., [2] f. de pl. :  ill. en noir et en coul, cartes ;  26 cm. 
 - The Prentice-Hall international series in marketing. .
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical reference. 
<br/><br/><label>ISBN: </label>0132613638 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Manuels d'enseignement sup�erieur.