Jobber, David. <br/><br/>
Principles and practice of marketing / 
David Jobber. 
 - third edition. 
 - London :  McGraw-Hill,  2001. 
 - xx, 823 pages :  illustrations (some colour) ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077096134 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.--Europe
<br/><br/><label>LC Class. No.: </label>HF5415 JOB