Hawkins, Del I. <br/><br/>
Consumer behavior :  implications for marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 4th ed. 
 - Boston :  Irwin,  1989. 
 - xviii, 796p. :  ill. (some col.) ;  24cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256063311 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.--Marketing strategy
<br/><br/><label>LC Class. No.: </label>HF5415.33  / HAW