TY  - BOOK
AU  - Belch,George E.
AU  - Michael A. Belch.
TI  - Advertising and promotion: an intergrated marketing communications perspective 
T2  - TheIrwin/McGraw-Hill Series in Marketing
SN  - 0071160884(pbk.)
PY  - 1998///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - Advertising
N1  - Includes index
ER  -