Belch, George E. <br/><br/>
Advertising and promotion :  an intergrated marketing communications perspective / 
George E.Belch and Michael A. Belch 
 - 4th ed. 
 - Boston :  Irwin McGraw-Hill,  1998. 
 - xxii, 762 p. :  ill. ;  28 cm. 
 - TheIrwin/McGraw-Hill Series in Marketing. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0071160884(pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.