TY  - BOOK
AU  - Shimp,Terence A.
AU  - Shimp,Terence A.
TI  - Advertising promotion: supplemental aspects of intergrated marketing communications
SN  - 0030211131 (hbk.)
PY  - 2000///
CY  - Fort Worth
PB  - Dryden Press
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes index; Includes bibliographical references
ER  -