Shimp, Terence A. <br/><br/>
Advertising promotion:  supplemental aspects of intergrated marketing communications/ 
Terence A. Shamp. 
 - 5th ed. 
 - Fort Worth :  Dryden Press,  c2000. 
 - xxix, 674 p. :  ill. (some col.) ;  29 cm. 
 - The Dryden Press series in marketing. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030211131 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.