TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0538844337 (hbk.)
PY  - 1995///
CY  - Cincinnati
PB  - South-Western College Pub.
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes index; Includes bibliographical references
ER  -