Shimp, Terence A. <br/><br/>
Advertising, promotion & supplemental aspects of integrated marketing communications / 
Terence A. Shimp. 
 - 6th ed. 
 - Mason :  Thomson,  c2003. 
 - xxi, 650 p. :  ill. (some col.) ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030352711 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.