Shy, Oz. <br/><br/>
How to price :  a guide to pricing techniques and yield management / 
Oz Shy. 
 - Cambridge :  Cambridge University Press,  2008. 
 - xiv, 433 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780521715645 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing--Mathematical models.