Botten, Neil. <br/><br/>
Competitive strategies for service organisations / 
Neil Botten and John McManus. 
 - 1st Ichor Business Books ed. 
 - Houndsmills :  Macmillan Press Ltd.,  1999. 
 - xxi, 327 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0333716817 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Management.<br/>International business enterprises--Management.<br/>Information technology--Economic aspects.<br/>Strategic planning.<br/>Airlines--Management--Case studies.