TY  - BOOK
AU  - Pickton,David
AU  - Broderick, Amanda. 
TI  - Intergrated marketing communications
SN  - 0273676458 (pbk.)
PY  - 2005///
CY  - London
PB  - Prentice Hall, 
KW  - Communication in marketing
N1  - Includes bibliographic references; Includes index
ER  -