Pickton, David. <br/><br/>
Intergrated marketing communications / 
David Pickington and Amanda Broderick. 
 - 2nd ed. 
 - London :  Prentice Hall,   2005. 
 - xxii, 761 p. :  ill. ;  25cm. 
<br/><br/> Includes bibliographic references.  Includes index. 
<br/><br/><label>ISBN: </label>0273676458 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.