TY  - BOOK
AU  - Hughes,Graham
AU  - Fill, Chris.
TI  - Marketing communications 2008-2009
SN  - 9780750689670 (pbk. )     
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier
KW  - Communication in marketing
KW  - Sales promotion
KW  - Marketing channels
N1  - Includes index; Includes bibliographical references
ER  -