Hughes,Graham. <br/><br/>
Marketing communications 2008-2009 / 
Graham Hughes and Chris Fill. 
 - Amsterdam :  Elsevier,  2008. 
 - vii, 227 p. :  col. ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780750689670 (pbk. )      
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Marketing channels.