TY  - BOOK
AU  - Thomas,Brian
AU  - Housden,Matthew
ED  - Chartered Institute of Marketing.
TI  - Direct marketing in practice
SN  - 0750624280 (pbk.)
PY  - 2002///
CY  - Amsterdam
PB  - Butterworth-Heinemann
KW  - Direct marketing
N1  - Includes index; Includes bibliographical references
ER  -