Thomas, Brian. <br/><br/>
Direct marketing in practice / 
Brian Thomas and Matthew Housden. 
 - Amsterdam :  Butterworth-Heinemann,  2002. 
 - 348 p. :  ill. ;  25 cm. 
 - The Institute of direct markerting .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0750624280 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.