TY  - BOOK
AU  - McGivern,Yvonne
TI  - The practice of market and social research: an introduction 
SN  - 027365506X (pbk.)
AV  - HF5415.2 McG
PY  - 2003///
CY  - London
PB  - Financial Times Prentice Hall
KW  - Marketing research
KW  - Methodology
KW  - Social sciences
KW  - Research
N1  - Includes Index; Includes bibliographical references
ER  -